Google has finally decided to clean up the Play Store and Google banned apps for offensive advertisements. Google has announced that an advertising practice will automatically be considered abusive. Farewell now the applications to push their ads on the lock screen, which no longer keep their place on the Android ecosystem.
Unlike their cousin at the Apple App Store near the Android app, there is a tendency to be available for free. But to support this free access, they usually use advertising, which can be very aggressive.
Although Google has decided to integrate the block in order to calm Chrome on this trend, it still returns to its Play Store. Today’s developer policy has been updated to prevent unpleasant tendency for many users.
More ads on lock screen
In fact, a significant change in their rules on advertising can not be seen as independent as developers because they were before displaying ads on the smartphone’s lock screen. more precisely :
Except when the exclusive purpose of the app is a lock screen, apps can not introduce ads or features that monetize the locked screen of a device
You’ll understand: applications will no longer be able to abuse advertisements displayed on the lock screen. Only lock screen applications will be able to do this, avoiding overflows of past examples like Airpush, ES File Explorer or Hotspot Shield VPN.
A more sophisticated experience
If we can not keep the stone to the developers, all who should monetize their work, it will be better to avoid overflow. With this new policy, Google ensures that the Android experience will not be filthy (even) by unscrupulous people.
Nevertheless, the financial model of advertising is not the most attractive, which requires adoption of new mechanics. This is where lootboxes come in play, about whom they know. Mobile is the time to explore more innovative models
