It was a reputation and it finally came to a formal hearing by a Sony official that we will soon see brand new Sony smartphone design, so what we heard earlier is true and probably the Japanese company ceases to stick to the OmniBalance lines, we saw it and we were also bothered. and “brakes” a lot, the well-known maker did not take another step and made the big step. In order to survive in a rapidly evolving market like smartphones, you must keep up with the requirements and new standards.
The news – confirms comes from Kenichiro Hibi, chief executive officer of Sony India, who interviewed The Indian Express.
Asking Hibi about whether Sony will follow a new design line, he promised a new generation of products with a completely new design, saying word: “We have deployed an omnibalance design as long as the X series continues to be available in the market [ sic]. We also plan to launch a new generation of products and you can expect a complete new design from the devices. ”
“It’s like the elbow” o Hibi and avoided giving more detail, but it is aware of the fact that rival manufacturers have turned to bezel-less design and higher aspect ratios. So we understand where the company is going to be “headed”, what’s about it.
He also said Sony feels a general concern about high-end smartphones in India, where Samsung and Apple continue to hold the top two. The company said India will remain at its core, but wants to focus much on the high-end premium segment.
“India is a huge market, but the overwhelming majority is looking for entry-level devices,” said Hibi.
However, the company does not plan to leave the mid-range segment.
The company said the Xperia XZ Premium will remain its flagship in 2017, which has a 4K HDR screen and has been available for weeks now on the Indian market.
Traditionally, if Sony has something to show, it will do so either during the IFA or at the annual MWC conference.
